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Cointreau — Social Content 2022

Cointreau renews its trust in Bonjour Paris and asks the agency's creative teams to imagine impactful, bold and innovative content for its social networks.

Pursuing the brand's objective of being anchored in moments of consumption, we imagined striking visuals illustrating festive moments and highlights of the year, and emphasized the human presence.

Wishing to give a lighter and more playful dimension to its visual identity, the sets are colorful and more furnished.

Year / Location

2022, Paris

Client

Capucine Vacchiani, International Digital Project Manager
Andréa Foraison, Senior Communication Manager Cointreau
Nathalie Lesage, Director of Communications & Heritage - House of Cointreau
Kévin Sueiro, International Brand Ambassador

Agency

Benoit Candelle, Partner
Mathieu Nay, Client Partner
Eloïse Godinou, Project Manager
Delhia Elantri, Social Media Manager
Agnès Bartès, Art Director
Rose de Ménibus, Art Director
Coralie Frat, Art Director
Same client

Cointreau — Social Content 2021

Cointreau, the iconic orange liqueur house from Angers, entrusted Bonjour Paris with the conception of a series of contents as part of its social media communication around the year's highlights. 

Cointreau — Social content 2020

In charge of Cointreau’s International and French social media accounts, Bonjour Paris thought about the most proper contenu to illustrate the Angévine brand’s image. Depending on the target and the objective of each post, the format - still life or animation - is carefully chose to reach the highest engagement rate. The new art direction has a premium approach elevating Cointreau to a leader in cocktail culture.

Next project

St-Rémy — All It Takes

In order to reflect its refreshened brand platform and meet spirits market’s new expectations, St-Rémy entrusted our agency to conceptualize an impactful global campaign. Following the Maison’s aspiration to become the global standard of brandy, we created a series of key visuals, each focusing on a specific moment of consumption. The aim was to position St-Rémy as the brandy for true moments of contentment, so we built this entire campaign around the tagline "All It Takes" as an invitation to adopt St-Rémy’s essentialist approach to life.