Armin — Identity

Modernize and bring a 700-year old eau-de-vie up to date isn’t an easy task. Armin is the new Armagnac brand, bold and fresh. Proud of its roots, the brand is ready to seduce a new public and to erase all the clichés which stick to it. Bonjour Paris brought all the ingredients needed to make the perfect success recipe: a strong identity and an offbeat audacious tone.

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2020, Gascogne

Client:

Augustin Chatenet, Co-Founder
Edouard Boyer, Co-Founder
Edgar Anagnostou, Co-Founder

Agence:

Benoit Candelle, Partner
Germain Felzinger, Art Director
Manon Combe, Art Director
Angèle Giraud, Account Manager