Cardo — Lookbook

The quest for French swimwear brand Cardo Paris was to rejuvenate their image as well as their audience. Proud of being authentic and natural as opposed to communicating overly retouched images, Cardo women are serious about swimming. Swim it Your Way is straight forward, graphic yet natural. The lookbook was shot by Pierre Louis and the still life images by Vasilisa Ganakova.

2019, Paris

Client:

Emmanuelle Cardosi, Director
Vittoria Larue, Director
Bruno Canac, Director

Agence:

Benoit Candelle, General Manager
David Polonia, Creative Director
Alexis Pineau, Art Director
Angèle Giraud, Project Manager
Liza Sengphon, Designer
Pierre Louis, Photographer
Vasilisa Ganakova, Photographer
Eugene Lee, Chief Technical Officer
Dorian Delorme, Creative technologist