Cheval Blanc — Origami

An origami could worth a thousand words with Cheval Blanc Wishmaker, specially created for the holiday season. Each fold of the paper contains a well-kept secret, the Maison’s of infinite possibilities. From Rhandeli to Courchevel, from snorkelling to a hot air balloon, the trip has an exceptional taste. Thanks to a meticulous copywriting, nothing is left to chance to showcase the varied activities and to invite you to unfold your dreams.

2020, Paris

Client:

Marion CARDON, Head of marketing
Marine Spiegel, Brand Content Manager
Marine Dupau, Marketing Manager
Anaïs Mouton-Lacour, Marketing Manager
Julie Lombard, Digital & CRM Manager

Agence:

Benoit Candelle, Partner
Germain Felzinger, Art Director
Angèle Giraud, Project Manager
Konstantin Kourenkov, Strategic planner
Delhia Elantri, Copywriter
Isaiah Ngwangu, Copywriter
Claude Foulquier, 3D Graphic Designer