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Foot Locker — Content

Cohesiveness is what makes a good Team. On the occasion of the release of its new football jersey, Red Star FC teamed up with Footlocker, well-known retailer. For the first time ever, a national football club trades with Adidas: create a unique jersey which involves historical patterns proper to the club’s culture. Our goal was to create a disruptive retail concept and we chose Education, the key to go further. In a school, the photoshoot takes place in the heart of education, as the jersey does.

Year / Location

2020, Paris - Amsterdam

Client

Jaime Semeleer, Associate Marketing Manager
Ana Camargo, Strategic Alliances and Events Director Foot

Agency

Benoit Candelle, Partner
Konstantin Kourenkov, Strategist
Angèle Giraud, Account Manager
Alexis Pineau, Art Director
Coralie Frat, Art Director
Marvin Bonheur, Photographer
Pascale Savary, Associate Director Business Development @SUPERVISION
Next project

Anthony Peto — Lookbook

For our latest project, we had the pleasure to work with the talented hat maker Anthony Peto. Bonjour Paris was charged to imagine the art direction the pack shots for his new e-shop. To help the customers project themselves, we wanted the hats to be worn by models with a casual and positive attitude. The styling was thought minimalistic so the focus could be on the products. We also wanted the DNA of the brand to be represented so we went for a warm colored background. The idea was to communicate to the customers that they could choose any of the hat and wear it however they want to.