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Cartier — New Bond Street

On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.

Year / Location

2019, London

Client

Nicolas Guiramand, Brand Content Director
Jean Jeunet, International Content Director
Celine Dos Santos, International Creative Content Coordinator

Agency

Benoit Candelle, Founder
David Polonia, Creative Director
Diane Hazael-Massieux, Art Director
Mint, Production
Alex Turvey, Director
Yan Maltings, Sound Design
Jake Scott, DOP
Jean-Bernard Thiele, Photography
Same client

365, A Year of Cartier

The full WebGl and rich media experience aims at giving more visibility to all of the imagery and events that shaped the Maison over the past year and make it accessible to a wider audience. The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.

Cartier — Social

This project came about with Maison Cartier’s wish to highlight a selection of products from its Summer 2016 collection. We came up with the idea of creating nine "un-still lifes" that integrate exotic fish amidst fresh, colourful backgrounds. These compositions were displayed on the brand's social media, and garnered an exceptional engagement rate.

Next project

Foot Locker — Content

Cohesiveness is what makes a good Team. On the occasion of the release of its new football jersey, Red Star FC teamed up with Footlocker, well-known retailer. For the first time ever, a national football club trades with Adidas: create a unique jersey which involves historical patterns proper to the club’s culture. Our goal was to create a disruptive retail concept and we chose Education, the key to go further. In a school, the photoshoot takes place in the heart of education, as the jersey does.