Cohesiveness is what makes a good Team. On the occasion of the release of its new football jersey, Red Star FC teamed up with Footlocker, well-known retailer. For the first time ever, a national football club trades with Adidas: create a unique jersey which involves historical patterns proper to the club’s culture. Our goal was to create a disruptive retail concept and we chose Education, the key to go further. In a school, the photoshoot takes place in the heart of education, as the jersey does.
Paris — Amsterdam