Vuarnet — Ice

Those who have known Vuarnet in the 80’s certainly keep fond memories of the iconic brand, these sunglasses were the only ones that counted at that time.

With the arrival of new CEO Lionel Giraud, the brand made a comeback to the scene – and into the hearts of adventure-seekers that have a taste for luxury. Bonjour Paris is proud to work alongside Vuarnet in its digital conquest. In order to help the brand increasing it sales, we imagined some social contents: an universe where nature is calling.

2018, Paris

Client:

Lionel Giraud, President
Luc Zeltner, Development Director
Elsa Ravaud, Marketing Director
Tom Tubiana, Product Manager

Agence:

Benoit Candelle, Partner
David Polonia, Creative Director
Alexis Pineau, Art Director
Diana Marchal, Technical Project Manager
Angèle Giraud, Project Manager